Trying to set a fire under online dating

EHarmony tries science and Match.com has Dr. Phil

[The Boston Globe] As Valentine's Day arrives , the online dating business is in the midst of an extreme makeover.

Internet dating was once scorned as the last resort of nerds and losers. No more: about 16 percent of all US Internet users -- or roughly 33 million people -- visited a dating site in 2006, according to JupiterResearch, and Americans spent $650 million last year on digital hookups. More...